Le Cube by Procop
Procop is a French paper manufacturer and merchant with a 200 years history. The family-run business is located outside the city of Limoges, in the southwest of France. They distribute all sorts of high-quality papers, with a special stronghold in the fields of classic graphic design and packaging.
Le Cube is Procop’s flagship marketing tool for papers meant for the creative industries, a series of paper samples in quadratic format.
In the pictures you will see two different typefaces. The sober sans-serif is Aktiv Grotesk, published in 2010 by Dalton Maag. It is paired with Kessler, designed by Alaric Garnier and developed with a team at Production Type. Kessler’s central qualities lie in its overall elegance and certain idiosyncratic solutions that provide the typeface with a touch of early twentieth century.
