A brand for young women, connected through social media, following the latest trends, in love with fashion brands, extremely original – this was the public that an entrepreneur had in mind. Her plan was to sell clothes that are in line with the latest trends, in unique designs, selected and approved by herself. She approached Anora Campo to help her with the design of the company’s brand.
After knowing the plans for the company and a market study, we realized that there was a market gap for a brand that unites two aspects: the uniqueness of a large and luxurious brand with the informality and language from brands aimed at young public.
We defined four basic pillars for the brand: exclusivity, informality, status and youthfulness. These pillars have guided the whole creative process and all decision-making.
Brand identity, verbal identity and digital identity
We brought the identity exclusivity expressed in the logo and photography direction, while the youthfulness and informality are expressed by the use of typography, iconography, illustrations, verbal identity in addition to some details the direction of the model in the photos.
Contributed by Indra Kupferschmid