Book Projects
Book Projects (BP) is a venture of Devin Booker, NBA Superstar and also an avid gamer. Plus Mûrs designed the visual identity, together with Alldayeveryday and creative direction from Harry Israelson (Primary Colors).
A relief is a geographic difference of elevation (topography). Book Projects evokes a mountain that builds its strength and shapes its future through collaborations. From the ground to the summit, BP leaves its mark in world culture.
Since Devin Booker grew up with his mom in Michigan, then his dad in Mississippi, and now plays for an NBA team in Arizona, the Phoenix Suns, Plus Mûrs created a system that uses these three area hometowns codes: 616, 228 and 202 (Grand Rapids, Michigan – Moss Point, Mississippi – Phoenix, Arizona). Each of these numbers is mentioned at the bottom right of the stamp, set in Slussen.
For now, BP released three projects: a basketball court named Hometown, a headset with Astrogaming (@astrogaming) and a Scuf Xbox controller (@scufgaming) both designed by Plus Mûrs.
