Verna is a modern production company set out to do good in the world. Founded by three women with diverse backgrounds and experiences, the Brooklyn-based studio stands out in an over-saturated and competitive space.
Just as in the film and ad agency space, video production companies are predominantly founded and led by white cis men. We want our clients to trust us to develop something with a fresh perspective and uniquely thoughtful strategy that always starts with the guiding question of “What is the role of video/film in our current reality?” We know that, in a world where the majority of our content consumption has shifted to the online space, video is king. Video is THE way people broadcast their message and consume information. And with that great power comes great responsibility – not only to avoid being just another piece of content in an ocean of content, but to be worthwhile.
In order to stand out also in terms of their visual appearance, Verna invited Cristian Vargas of Typozon to work on the brand identity. For the imagery, he went with portraits (photography: Ethan Haddox, Brian Lundquist, Artyom Kim, Papaioannou Kostas) that reflect the company’s values: the depicted people look unique and thoughtful, and express empathy, intelligence, and wit.
The textual level is dominated by a custom-drawn wordmark in tall sans-serif caps, distinguished by the long-legged R with an exquisite joint treatment. Vargas combined the logo with typography set in Rector. This inscriptional serif, drawn by Hrvoje Živčić and available from Production Type, lends Verna a voice that oscillates between sophistication and secrecy. The Rector family comes in six weights plus special Display Hairline and Outline styles. The Verna identity uses primarily weights from the lighter end of the palette, in roman and italic styles.