Museum of Ethnography, Budapest

Approach is the identity typeface for Budapest’s Museum of Ethnography (Néprajzi Múzeum).

Coinciding with the 150th anniversary, the museum invited five designers to work together on the new design and logo, and think alongside the museum’s staff. From the announcement:

Nóra Demeczky and Enikő Dér from DE_FORM Studio, Hunor Kátay, Szilárd Kovács and Sebestyén Németh from Explicit Studio accepted to participate in a creative process based on constant dialogue. […]

The museum’s new visual image aimed to create a brand identity that would fit in with the cultural diversity of ethnography and reflect the diverse motifs of the Hungarian and international collections of the institution. An essential aspect of the renewal was that the new identity should be able to stand its ground in the digital environment of the present and the future and to represent the institution on an international stage. […]

The Approach font family chosen for the institute has a neutral, timeless character that complements the distinctive visual appearance of the logo and the identity. The basic identity can be used in monochrome black and white, or the emblem complemented with red. On the various communication platforms, a more complex range of colours related to ethnography is available to create more dynamic, varied and eye-catching content. Four basic elements extracted from the pattern of the logo can be used to create a set of patterns that can be easily varied to ensure the recognition of the institution’s visual identity on different communication platforms.