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New York Philharmonic Orchestra identity

Contributed by F37® on Mar 26th, 2022. Artwork published in

March 2022

.

New York Philharmonic Orchestra identity 1 — Ogilvy. License: All Rights Reserved.

Ogilvy have rebranded the New York Philharmonic Orchestra, updating and refreshing the identity, celebrating the city and the audience’s experience of embracing the orchestra in the new hall.

Ogilvy selected Plain by Optimo for their headline font for its versatile and neutral properties, whilst utilising F37 Drago by F37 Foundry for their body copy, a modern and unique serif.

New York Philharmonic Orchestra identity 2 — Ogilvy. License: All Rights Reserved.

New York Philharmonic Orchestra identity 3 — Ogilvy. License: All Rights Reserved.

New York Philharmonic Orchestra identity 4 — Ogilvy. License: All Rights Reserved.

New York Philharmonic Orchestra identity 5 — Source: nyphil.org License: All Rights Reserved.

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