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A Place To

Contributed by Playtype Foundry on Apr 4th, 2022. Artwork published in
circa 2021
.
A Place To 1
Source: www.e-types.com e-Types. License: All Rights Reserved.

A Place To is a new, unique co-living concept for students across Europe. Closely linked with BIG architects, the company approached e-Types in need of a name and brand identity. With the concept’s young, fresh and independent attitude in mind, the brand first needed a name to capture the company’s essence and make it stand out.

e-Types came up with the name A Place To, which is abbreviated to A.P.T; with apt meaning to be skilled at something. Also, it’s short for apartment. The name had a great open-ended feel to it, and left room for the tenants to fill in what this place will be to them. The name also generates the brand communication, and is a big part of the colourful and vibrant design system.

The identity represents one of the first uses of Publish Gothic.

A Place To 2
Source: www.e-types.com License: All Rights Reserved.
A Place To 3
Source: www.e-types.com License: All Rights Reserved.
A Place To 4
Source: www.e-types.com License: All Rights Reserved.
A Place To 5
Source: www.e-types.com License: All Rights Reserved.
A Place To 6
Source: www.e-types.com License: All Rights Reserved.

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  • Publish Gothic

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