Communicating a product that is actually a concept.
A concept that can be personalised, an awareness that has a shape, a way of life to be worn on your wrist, so that you never forget the most important appointment; the one with your time.
Nul is an idea with a precise shape and direction. A circularity that is the fil rouge of the project and that makes the whole experience soft, without tears, sinuous like time, which is often better left aside to concentrate only on the now.
For the project we used Plain made by François Rappo and Roslindale Display by David Jonathan Ross.