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MGF – Milano Graphic Festival

Contributed by CAST on Apr 10th, 2022. Artwork published in
March 2021
.
    MGF – Milano Graphic Festival 1
    Fabrizio Falcone / Dondina e Associati. License: All Rights Reserved.

    Milano Graphic Festival, the first widespread event of graphic design, illustration and visual cultures, was held in Milan, 25–27 March 2022.

    Milano Graphic Festival intends to be a catalyst for ideas and relations surrounding the world of visual communication. Its mission is to generate awareness and exchange, to shed light on an art that is all-encompassing and also to emphasise its fundamental role in the context of urban regeneration and its overall impact on citizen wellbeing.

    Starting from a much needed reflection on the role and responsibilities of visual design, but always looking at its history, the mission of MGF – intended as both the festival and the typeface – is to build bridges and synergies between different worlds, always promoting inclusivity.

    Designer Fabrizio Falcone – along with festival director Francesco Dondina – was looking for a display face evoking the international achievement of the Swiss Style and the golden age of Milanese graphic design. The result is MGF Sans, a display face somehow reminiscent of the 1960s Milan design scene.

    MGF – Milano Graphic Festival 2
    Fabrizio Falcone / Dondina e Associati. License: All Rights Reserved.
    MGF – Milano Graphic Festival 3
    Fabrizio Falcone / Dondina e Associati. License: All Rights Reserved.
    MGF – Milano Graphic Festival 4
    Fabrizio Falcone / Dondina e Associati. License: All Rights Reserved.
    MGF – Milano Graphic Festival 5
    Fabrizio Falcone / Dondina e Associati. License: All Rights Reserved.
    MGF – Milano Graphic Festival 6
    Fabrizio Falcone / Dondina e Associati. License: All Rights Reserved.
    MGF – Milano Graphic Festival 7
    Fabrizio Falcone / Dondina e Associati. License: All Rights Reserved.
    MGF – Milano Graphic Festival 8
    Fabrizio Falcone / Dondina e Associati. License: All Rights Reserved.
    MGF – Milano Graphic Festival 9
    License: All Rights Reserved.
    MGF – Milano Graphic Festival 10
    License: All Rights Reserved.
    MGF – Milano Graphic Festival 11
    License: All Rights Reserved.
    MGF – Milano Graphic Festival 12
    License: All Rights Reserved.

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    • MGF Sans

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