Milano Graphic Festival, the first widespread event of graphic design, illustration and visual cultures, was held in Milan, 25–27 March 2022.
Milano Graphic Festival intends to be a catalyst for ideas and relations surrounding the world of visual communication. Its mission is to generate awareness and exchange, to shed light on an art that is all-encompassing and also to emphasise its fundamental role in the context of urban regeneration and its overall impact on citizen wellbeing.
Starting from a much needed reflection on the role and responsibilities of visual design, but always looking at its history, the mission of MGF – intended as both the festival and the typeface – is to build bridges and synergies between different worlds, always promoting inclusivity.
Designer Fabrizio Falcone – along with festival director Francesco Dondina – was looking for a display face evoking the international achievement of the Swiss Style and the golden age of Milanese graphic design. The result is MGF Sans, a display face somehow reminiscent of the 1960s Milan design scene.