红楼梦 Dream of the Red Chamber exhibition poster
Exhibition poster for the 2021 edition of Gallery Weekend Beijing 画廊周北京. The design is by DUAN Zhihua of Shanghai-based design studio, Pocca (Playground of Conceptive & Cheerful Actions).
The title of the exhibition is bi-scriptual: The English version, Dream of the Red Chamber, is set in Spindle by Gor Jihanian. The Chinese, 红楼梦, uses a custom design by Zhihua using modified forms based on Spindle. Accompanying text is set in GT Alpina and a yet unidentified Chinese typeface.
Description of the exhibition:
Pilar Corrias, a well-known gallery from London, presents the exhibition “Dream of the Red Chamber” in this year’s Art Visiting Unit of Gallery Week Beijing, featuring a new series of eponymous paintings by Sophie von Hellermann and a series of potted sculptures created by Rirkrit Tiravanija. According to the Chinese classic Dream of the Red Chamber, von Hellermann produced a series of paintings to explore the contemporary historical fiction and reality with Tiravanija’s works in the theme and aesthetic level mutual reflections. The latter brings restraint and uniqueness to the exhibition, and in an abstract and concrete way to creates a fitting and dreamy atmosphere for von Heilemann’s characters.
According to the unique and poetic concept of the exhibition, we select a special typeface for the English title and create the Chinese title typeface with the similar style. Based on this, we combined the virtual and real images to create the exhibition poster in a clear but obscure way.
