A new visual identity with different bottles for L’eau des vivants, a traditional French distillery from Lyon-Beaujolais. The distillery’s founder, Florent Vilisques, pays particular attention to the ingredients – they are carefully chosen and used, with the idea of keeping a consistency with the local habits, and the regional species.
In order to account for this fineness and this authenticity, we have elaborated a complete and illustrated artistic direction. It was important to reach passionate people with a strong typographic message, counterbalanced with elegant details in illustrations. Theses graphical contrasts bring deepness and a level of lecture to better discover the different levels of ingredients that composes the bottle. Each range is worked with a different colour and illustrated universe in order to have its own identity. This is a collective and creative approach which allowed the collaboration between several types of job to bring life to these products! Cheers!
I used a French condensed typeface to allow a great flexibility. With its five widths, Origin Super Condensed can be used different mediums to have an efficient typeface footprint that adapts very well to the constraint of a seven-letter mark. Frequently used in the packaging world or paper-making industry because of its accuracy, elegance and clarity: Sackers Gothic was my choice to contrast with the main typeface.
Adobe Jenson is Robert Slimbach’s modern interpretation of the 15th century original created by Nicolas Jenson, a French printer and engraver. I thought that this typeface, classical in appearance, but also traditional and with imperfect aspects, would be perfectly suited to the body text.