Chaser Systems brand identity
Chaser Systems commissioned fagerström to develop a new brand identity that would allow it to position itself as one of the leading European cybersecurity companies, a field dominated mostly by American or Israeli companies.
The brand, which is based on the values of authority, precision, action or wisdom, seeks to convey concepts related to defense and security. The new logo features an arrow that represents a spearhead, evoking the seeker and hunter suggested by the company’s name. On the other hand, the symbol can also be interpreted as an umbrella, a tool that symbolizes values such as efficiency and protection.
Fagerström used F51 by F37 Foundry (with a customized a and r) as well as Telegraf by Pangram Pangram to help reflect the brands new vision and direction.
