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Fletch & Lo branding

Contributed by Chloë Miller on Apr 18th, 2022. Artwork published in
November 2021
.
    Fletch & Lo branding 1
    Source: www.instagram.com Counter. License: All Rights Reserved.

    Counter is an Orlando-based brand studio that focuses on building sensible and scalable brand systems. For Fletch & Lo, a high-end pet boutique, they created a brand ecosystem inspired by a mashup of English royalty and local Alabama aesthetic—two important themes to the company’s culture. The branding features Mara des Bois by Roxaboxen Studio (available via Future Fonts) and GT Maru by Grilli Type.

    Fletch & Lo branding 2
    Source: www.instagram.com Counter. License: All Rights Reserved.
    Fletch & Lo branding 3
    Source: www.instagram.com Counter. License: All Rights Reserved.
    Fletch & Lo branding 4
    Source: www.instagram.com Counter. License: All Rights Reserved.
    Fletch & Lo branding 5
    Source: www.instagram.com Counter. License: All Rights Reserved.
    Fletch & Lo branding 6
    Source: www.instagram.com Counter. License: All Rights Reserved.

    Typefaces

    • Mara des Bois
    • GT Maru

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