Es lo que es
Contributed by Bastarda Type Foundry
on May 7th, 2022. Artwork published in
February 2022
.
Arturo Borda / Bastarda Type. License: All Rights Reserved.
Es lo que es (“It is what it is”) is a graffiti-typographic editorial project in newspaper format, created in collaboration with Saks and Bastarda Type.
Connecting graffiti and typography was the challenge with which the project started, seeking to exalt the “letter” as the main focus of communication. The name of the specimen comes from the essence of graffiti, where the force produced by the spontaneity of the stroke crosses limits, which finds a balance with typographic rigor.
The editorial piece is accompanied by a DVD which, through the photographic and video record created by Oscar Ramirez and Doomingo, shows the process behind the intervention, the sounds, the essence and everything that is not seen.
Arturo Borda / Bastarda Type. License: All Rights Reserved.
Arturo Borda / Bastarda Type. License: All Rights Reserved.
Arturo Borda / Bastarda Type. License: All Rights Reserved.
Arturo Borda / Bastarda Type. License: All Rights Reserved.
Arturo Borda / Bastarda Type. License: All Rights Reserved.
Arturo Borda / Bastarda Type. License: All Rights Reserved.
Arturo Borda / Bastarda Type. License: All Rights Reserved.
