Inteligência Financeira is a book by Nox, a Brazilian educational publisher. The book intends to present content that is often ignored in traditional classes, in a non-pretentious way, between digital and real life, giving students tools for a healthy financial life.
The graphic language of social networks and the internet inspired the content of the project, in a young, fun and accessible way. Between an almanac and a feed, the book becomes an immersive experience, uniting aspects of the analog world (i.e. bullet journals, collages, stickers, zines) and digital tools (i.e. photo filters, memes, emojis).
Type-wise, the running-text was composed with Aileronfor a clean and easy reading. Fraunces was used for titles and subtitles, and Dharma Gothic was used for the catchphrases and the cover of the book.