Inteligência Financeira

Inteligência Financeira is a book by Nox, a Brazilian educational publisher. The book intends to present content that is often ignored in traditional classes, in a non-pretentious way, between digital and real life, giving students tools for a healthy financial life.

The graphic language of social networks and the internet inspired the content of the project, in a young, fun and accessible way. Between an almanac and a feed, the book becomes an immersive experience, uniting aspects of the analog world (i.e. bullet journals, collages, stickers, zines) and digital tools (i.e. photo filters, memes, emojis).

Type-wise, the running-text was composed with Aileron for a clean and easy reading. Fraunces was used for titles and subtitles, and Dharma Gothic was used for the catchphrases and the cover of the book.

Made with Nicolle Motta and Natália Xavier from Nanicas studio (editing, text formatting and image creation).