ION*Biome is an evolution of more than just a product name and identity. It is the mark of a new era of health awareness and recognition of the healing powers of Nature.
In May 2019 we won a global invitation to tender for the rebrand of Seraphic Group's flagship gut health product Restore. To be sold internationally, it required an ownable name and brand to align with their growth plans.
In re-naming and repackaging Restore to become ION*Biome – we gave the health supplement a name which gave a nod to both its origin and its purpose. The acronym ION* stands for Intelligence of Nature, as the product looks to the Intelligence of Nature to restore the bodies microbiome to its busy, vibrant self allowing the microbes to communicate with each other again – as nature intended.
Rebranding for Seraphic Group’s flagship gut health product ION*Biome, launched in 2020. London-based design studio Accept & Proceed developed the whole identity, featuring connective imagery, highlighting the connectedness of all life, dynamic language couplings and a bespoke version of Everett Light designed by Nolan Paparelli including extra thin punctuation and custom typographic features.