Butter Meat Co. branding
Hanging exterior shop sign at the Butter Meat Co. market in Perry, New York
Female-led Butter Meat Co. wanted to make the East Coast a little more sustainable and a heck of a lot more delicious through their perfectly aged mature dairy beef. Before they could redefine industry standards, Butter Meat Co. needed to define its brand.
A contrarian at heart, Butter Meat Co.’s branding breaks all of the rules of butcher branding. Letting flavor be the guide, the brand identity was paired with a poppy ’70s color palette, Matisse-styled meat illustrations, and a sprinkling of puns to make Butter Meat Co.’s rebellious message your new BFF.
Since its launch in 2019 Butter Meat Co. has been recognized by USA Today, Bloomberg, Food & Wine, New York Magazine, and The Wall Street Journal.
Left: Beef bones and vegetables in a stock pot
Right: Butter Meat Co. business cards
The Little Guide to Big Flavor, a miniature recipe booklet on cooking beef
Left: Butter Meat Co.’s I Love New York box
Right: Butter Meat Co.’s every day’s a holiday gift card
Blue petite beef cooler bag with Butter Meat Co. logo
Left: Butter Meat Co.’s loyalty Cash Cow card
Right: Butter Meat Co.’s Liberty Bell box
