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Jack & Jones identity

Contributed by Playtype Foundry on May 18th, 2022. Artwork published in .
    Jack & Jones identity 1 License: All Rights Reserved.

    Since 2018, Italian Plate No2 Expanded by Playtype is the brand typeface for fashion brand Jack & Jones. From e-Types:

    In recognition of their strong denim legacy, the new design seeks to reflect the brands true self by accentuating the essentials. Featuring straightforward and contemporary primary typeface Italian Plate No2 Expanded by Playtype, the new typographical style breathes new life into a worn out look. By reviving the ampersand and going from red to blue, the updated brand expression is a tribute to brand history as well as a promise to always stay true – to who they are, where they’re coming from, and what they do.

    Jack & Jones identity 2 License: All Rights Reserved.
    Jack & Jones identity 3
    Source: License: All Rights Reserved.


    • Italian Plate No2 Expanded




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