Vimeo logo and website
2 Comments on “Vimeo logo and website”
Thank you, Samrad! Adding a post about the Vimeo logo was on my bucket list for a while.
Vimeo was founded in November 2004 and launched on February 16, 2005. The logo used in its first year appears to be in Donald Knuth’s Computer Modern Serif Italic.
On April 18, 2006, a new look (v4) including the logo based on Black Rose was introduced. The site itself was designed by co-founder Zach Klein, who wrote about it on his blog – I’m assuming he was responsible for the logo, too, but I don’t know for sure.
The first version of this logo used Black Rose pretty much out of the box. At some later point, the letterspacing was decreased.
The Black Rose font came bundled with Bright Ideas, a now defunct magazine published from Carlsbad, California in the late 1990s. It is not clear to me who authored the fonts. Type historian Luc Devroye mentions one Rick Hutchinson. I would assume their fonts have to be considered abandonware today. That doesn’t mean they’re worry-free.
The Black Rose font file is from November 1999 and includes the note “© Bright Ideas”, but no further information. On free font pages like Dafont, it’s distributed without any accompanying licensing terms. I wonder: is it OK to be used commercially? Or was it meant exclusively for personal use? For free or as shareware? Did you have to be a subscriber to Bright Ideas in order to use it legally? Personally, I’d stay away from using fonts without license in commercial projects.
Was on my list for a while too! It’s one of those cases where you’d never imagine this typeface is what is used because its signature characteristics (curly swashes) are missing in the logo.