Since 2006, the Grupo Maria Cutia is based in Belo Horizonte and is dedicated to research on street theater. To celebrate the group’s 10th anniversary, we created a visual identity inspired by popular urban posters. Similar to these media, the work consisted of a diverse typographic composition, creating a texture of juxtaposed information.
Another important aspect of the project is its vibrant orange Pantone color. In addition to posters and flyers, the group distributed a free commemorative newspaper composed of images and texts that narrate the company’s trajectory.