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Clever identity

Contributed by Playtype Foundry on May 11th, 2022.
Clever identity 1
e-Types. License: All Rights Reserved.

With e-mobility on the rise like never before, electric charging brand Clever reached out to e-Types to help them reshape their entire brand.

Using No5 as a primary typeface and inspired by their optimistic brand personality, Clever’s new identity reflects a brand with a positive outlook on the future, communicating one clear message aligned across design, communication, image style and executions.

Clever identity 2
e-Types. License: All Rights Reserved.
Clever identity 3
e-Types. License: All Rights Reserved.
Clever identity 4
e-Types. License: All Rights Reserved.

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  • No5

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