In 1998, posters appeared all over New York City’s subways and buses, reading:
77% of anti-abortion leaders are men. 100% of them will never be pregnant.
It’s your body. It’s your decision. The Pro-Choice Public Education Project. It’s pro-choice or no choice.
1(888) 253-CHOICE or www.protectchoice.org
[…] the body remains a battleground, to paraphrase one of Kruger’s better-known sayings, especially since right-wing infiltrations into a woman’s right to choose gain ground by the day, and no one seems to notice. For that reason, Kruger allowed a campaign by the Pro-Choice Public Education Project to adopt her style in a 1998 ad campaign for abortion rights. The images were basically Kruger clones, right down to the red-and-white slanted slogans, although they lacked Kruger’s punch and precision (“Think you can do whatever you want with your body? Think again’’). Whatever the impact of the campaign, it also revealed how inimitable Kruger’s work truly is. By agreeing to let herself be copied for a cause, Kruger displayed yet another of her facets – call it Barbara Kruger, Anti-Author. She’ll always permit her visual methods to be borrowed in service of an important issue, without fussing over ownership.