“9 out of every 10,000 Americans prefer Campari” ad (1979)

Photo(s) by Bart Solenthaler. Imported from Flickr on Jun 12, 2022. Artwork published in

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“9 out of every 10,000 Americans prefer Campari” ad (1979) — Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “futura”. License: All Rights Reserved.

All-caps Futura Extra Bold Condensed was a staple in 1970s and 80s advertising. Here it’s used for a Campari & Soda ad from 1979.

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