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Persona Czechoslovak movie poster

Contributed by Florian Hardwig on Jun 23rd, 2022. Artwork published in .
Persona Czechoslovak movie poster
Source: Heritage Auctions. License: All Rights Reserved.

Czechoslovak movie poster for Ingmar Bergman’s Persona starring Bibi Andersson and Liv Ullmann, 23″×32.5″.

The chosen typefaces both are related to Georg Trump. The title is set in his Trump-Gravur, an outlined and shaded display companion to Trump-Mediäval, in the tradition of baroque designs like Rosart Ombré from 1759. Trump-Gravur was first cast by the Weber foundry in Stuttgart, Germany in 1960. In the same year, Czechoslovak foundry Grafotechna issued a condensed grotesque named Prazské kamenné which is here used to set the small line of text. According to Canada Type, this design by Stanislav Maršo was a reworking of Trump’s Signum (Weber, 1955). Their Trump Gothic (2005) is “a reconception of ideas” from both Signum and Prazské kamenné.

Terry Posters credits Miroslav Němeček with the design. Posteritati additionally mentions Jaroslav Osecký.


  • Trump-Gravur
  • Prazské kamenné




Artwork location

5 Comments on “Persona Czechoslovak movie poster”

  1. Kurt E. says:
    Jul 13th, 2022 2:31 am

    The Trump-Gravur currently corresponds to the Gravur-AR. The Gmuender Gravur is similar, as the link shows.

  2. Correct. That info can also be found on the typeface page.

  3. Sorry, I didn’t check that. Otherwise I would have spared the reader the sentence. But what I might say is that I like the Gravur-AR almost better than the Gmuender-Gravur; if it weren’t for the smear of the R, which unfortunately turns out to be inappropriately short.

  4. No problem, Kurt! I added that link because some readers are not aware that we provide more info on the typeface pages. They list designer credits and release dates, and often also info about revivals and related typefaces, and provide links to specimens and reviews.

    The leg of R is indeed weirdly short in Gravur-AR, but at least that’s faithful to Trump’s original.

    For Gmuender-Gravur: it’s a shame that Ralph Unger doesn’t mention the source of his revival with a single word, and also that MyFonts doesn’t care. Their submission guidelines requireproper attribution to the original designer”, but this isn’t enforced.

  5. Forget MyFonts! They do as little as possible; as like many employees, by the way, who prefer to make themselves comfortable instead of fulfilling their employment contract. After several dozen suggestions for improvement I made there, I’ve moved on to informing the designers myself. This has often been difficult because it is not always easy to get to the address. At MyFonts I have since deleted my account. I prefer FontShop, which Erik unfortunately sold to the same group.

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