Wyth is an experience creation platform that helps organizations develop custom virtual spaces where the physical and digital seamlessly converge to bring people together for live, interactive events. The cloud-based solution can be used to present everything from corporate conferences, product launches and training sessions to sporting events, music festivals and fashion shows, all with an emphasis on human connection. Even if an event or community is entirely virtual, everyone involved will feel like they are participating for real—chatting, networking, collaborating and sharing.
Pentagram partner Giorgia Lupi and team have developed a new brand identity for Wyth that highlights the human-centered qualities at the heart of the platform. The expressive logo is accompanied by a dynamic, data-driven approach to type, color and motion that captures a vibrant sense of community. The framework encompasses brand strategy, positioning and messaging that emphasize the creative possibilities of the solution.
The logo is set off by a simple but striking approach to typography that is inspired by word clouds. Arranged at clean 90-degree angles in a tight grid, these networks of words visually echo the cloud based nature of Wyth and its worldwide reach. Using two different type sizes, emphasis can be put on specific words to give a sense of individual meaning and expression. The brand typeface is Rules (by Blaze Type), a neo-grotesque font with squared endings.