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Club des D.A identity and website

Contributed by Production Type on Aug 7th, 2023. Artwork published in
circa 2020
.
Logo
Source: leclubdesda.org Le Club des Directeurs Artistiques. License: All Rights Reserved.

Logo

Le Club des D.A, written out fully “directeurs artistiques”, is the French variant of the Art Directors Club. The association was founded in 1967/1968 with the target to defend the rights of the creative industries, to further the education of new generations, and to foster friendly competition between agencies through an annual design contest. The latter brought forth the fruit of an archive on more than fifty years of French design history.

And of course the Club des D.A is meanwhile itself an object of communication design. While the annual contest and the resulting year book may take on a fresh look every year, the stable house style in place was established in 2019/2020.

There are three main agents of the visual identity. The red circle holds the stylized letters A C and D that allow for different readings, “Art Directors Club” as much as “Club des Directeurs Artistiques”. It is combined with a logotype that spells out the French version. Note that after the last A one would expect another period. The logotype is set from PVC Banner Ultra, designed by Hélène Marian and published by Paris-based type foundry Production Type in 2018. Banner is one of four members of the larger PVC family in which each member explores a different extreme in type design.

The third element of the house style is the typeface Dr, a curious geometric sans serif with deliberately idiosyncratic solutions. It was designed by Bureau Brut and published by Production Type in 2017. It plays the main role on the website of the Club des D.A (which was conceived by 84.Paris and executed by Bwat) and is combined there with Lineto’s LL Circular by Laurenz Brunner.

Website: about page
Source: leclubdesda.org Le Club des Directeurs Artistiques. License: All Rights Reserved.

Website: about page

Website: role and mission
Source: leclubdesda.org Le Club des Directeurs Artistiques. License: All Rights Reserved.

Website: role and mission

Website: history
Source: leclubdesda.org Le Club des Directeurs Artistiques. License: All Rights Reserved.

Website: history

Website menu
Source: leclubdesda.org Le Club des Directeurs Artistiques. License: All Rights Reserved.

Website menu

Website: members directory
Source: leclubdesda.org Le Club des Directeurs Artistiques. License: All Rights Reserved.

Website: members directory

Website: press section
Source: leclubdesda.org Le Club des Directeurs Artistiques. License: All Rights Reserved.

Website: press section

Website: Archives
Source: leclubdesda.org Le Club des Directeurs Artistiques. License: All Rights Reserved.

Website: Archives

Website: page navigation and footer
Source: leclubdesda.org Le Club des Directeurs Artistiques. License: All Rights Reserved.

Website: page navigation and footer

Social media posts for the 2022 competition
Source: www.instagram.com Le Club des Directeurs Artistiques. License: All Rights Reserved.

Social media posts for the 2022 competition

Social media posts for the 2022 competition
Source: www.instagram.com Le Club des Directeurs Artistiques. License: All Rights Reserved.

Social media posts for the 2022 competition

Social media posts for the 2021 competition, featuring Dr and PVC Banner
Source: www.instagram.com Le Club des Directeurs Artistiques. License: All Rights Reserved.

Social media posts for the 2021 competition, featuring Dr and PVC Banner

Social media posts for the 2020 competition, featuring Dr and PVC Banner
Source: www.instagram.com Le Club des Directeurs Artistiques. License: All Rights Reserved.

Social media posts for the 2020 competition, featuring Dr and PVC Banner

Typefaces

  • Dr
  • PVC Banner
  • LL Circular

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