According to Wired (via CVG) and Engadget, Kutaragi, the former chairman and CEO of Sony Interactive Entertainment, insisted on using the Spider-Man typeface (i.e. Mata). It may be one of the first design decisions for the console.
According to Engadget, Sony’s Teiyu Goto claims that “when looking at the PS3 in profile, you can see that the contour is rounded. Instead of inventing a typeface from scratch, with all the risks that entail, it was preferable to borrow one from Spider-Man, for whom Sony has the rights.”