Fast Food Fonts, Part 1: Wendy’s
Sam sacrifices his waistline to bring you this type spotting report from the field.
Contributed by Sam Berlow on May 12th, 2011.
11 Comments on “Fast Food Fonts, Part 1: Wendy’s”
Just a note: Wendy's is dedicated to animal welfare and has fairly strict policies for their meat.
I believe the handwritten type they employ is Louisiana.
Lousiana is similar, but not quite it.
Hadwritten font is FG Matilda and the firms that work on advertising and signage are Kaplan Thaler Group and Saatchi X.
This is absolutely fascinating; I, too, had noticed typographical design changes going on in the fast-food world, particularly when I noticed that McDonald's, on some of their menu boards, were sporting a typeface rather similar to Akzidenz Grotesk.
Super Size Me 2 - I'm lovin' it bold!
I think that typography finally is getting the attention
it deserves, not just in the fastfood market, but in general!
Thanks for putting type before your health!
Guess I know where I'm getting lunch today.
I'd noticed a similar movement over at the Church's Chicken near my office: they're doing a decent job with Museo Slab and Bello, as weird as it is to see those faces hawking fast food.
IHOP is rockin' some Verlag as well in their menus. It's weird to see words like "Bacon" on IHOP's menu in the italicized Verlag that I've already begun to associate with Wendy's.
False. Misread this. Not sure if IHOP actually does have Verlag in their menus, and they certainly don't have all caps. There is some font run-over, but it's a body font and I'm not sure it's verlag. Whoops.
I've noticed Verlag being used to sell pies as well, at one of those Marie Callender's places.