The exhibition Souffler de son souffle(“blowing with your breath”, Nov. 2021 – Apr. 2022) gathered 26 artists from different generations and artistic movements at the Fondation Vincent van Gogh Arles(FVVGA). The exhibition takes a transhistoric route as it covers all the spaces within the Fondation Vincent van Gogh Arles.
To show the diversity of the non-linear curatorial approach, we worked on a hybrid catalogue with different papers, colors and textures. The publication is divided in five different parts and includes a variety of texts. We have adapted the layout grid to the nature of each text, while separating each category with a blue title page.
We worked with two complementary fonts: TWK Everett, designed by Nolan Paparelli, and WT Kormelink, designed by Jacob Wise. We played with these two fonts, mainly using Kormelink for the first part of the catalogue, and Everett for the appendices. We’ve also personalized the word ”souffle” (“breath”) throughout the publication: the first f bends over the second f as if a breath makes it change.
We used different textured papers for the cover as well as to separate the different parts of the publication. We played with the architecture of the catalogue itself. The cover has a cut flap to reveal the word “Souffler”, and plays between two papers of different thicknesses and colors. Fedrigoni’s Jade paper resembles wind patterns and makes the link with some patterns used by Vincent van Gogh. The binding with blue thread is apparent and shows the various booklets of the catalogue.
The paper for the main part of the publication is coated, specially chosen for photoengraving. Appendices use thinner, glossy paper in an information and magazine register.