“Discos Mexicanos” ad by OKeh and Vocalion
Contributed by Florian Hardwig on Apr 21st, 2024. Artwork published in
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Spanish-language print ad for the general catalog of Mexican records by record labels OKeh and Vocalion.
Designer Alex Steinweiss chose to depict a big acoustic guitar decorated with ribbons and confetti. (It was Lucian Bernhard, master of the Sachplakat, who got him a job in Joseph Binder’s studio after Steinweiss graduated from Parsons in 1937.)
For the type, Steinweiss went with Futura Display. He used Renner’s 1932 design in loosely spaced caps, set on an angle and with alternating glyph colors. Note the handwritten signature – soon after, Steinweiss would adopt Commercial Script for his name.
