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No Name / Sans Nom Products

Photo(s) by “Joe Clark”. Imported from Flickr on Sep 5, 2013. Artwork published in .
    No Name / Sans Nom Products 1
    Source: http://www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.

    Box Vox:

    Loblaw’s “generic” No Name® brand, was launched in 1978, but not officially registered as a Canadian trademark until 1985. One of the most well-known generic brands, its distinctive yellow and black packaging was originally designed by Don Watts.

    Wikipedia:

    In keeping with the generic nature of the product line, the original No Name packaging showed no branding — only text with a basic product description and name, such as “freshly ground coffee” or “fabric softener,” on a solid background. Years later, a “No Name” registered trademark appeared. While other generic lines presented their packaging as black on white, Toronto designer Don Watt chose black, boldface text in a Helvetica font, all lower case, on a bright yellow background, as a means of attracting the attention of shoppers.

    More in Joe Clark’s “generic” set and photos from a 2010 Don Watt exhibit.

    See also Sainsbury’s.

    No Name / Sans Nom Products 2
    Source: https://en.wikipedia.org Photo by Diclements via Wikipedia. License: CC BY-NC-SA.
    No Name / Sans Nom Products 3
    Source: http://www.flickr.com Photo by “Light Collector” on Flickr. License: All Rights Reserved.
    No Name / Sans Nom Products 4
    Source: http://www.beachpackagingdesign.com License: All Rights Reserved.
    No Name / Sans Nom Products 5
    Source: http://www.charlottepantry.com License: All Rights Reserved.
    No Name / Sans Nom Products 6
    Source: http://www.charlottepantry.com License: All Rights Reserved.
    No Name / Sans Nom Products 7
    Source: http://www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
    No Name / Sans Nom Products 8
    Source: http://www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
    No Name / Sans Nom Products 9
    Source: http://www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
    Old and new packaging from the No Name® product line.
    Source: http://www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.

    Old and new packaging from the No Name® product line.

    Typefaces

    • Helvetica

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    2 Comments on “No Name / Sans Nom Products”

    1. Mad says:
      Dec 9th, 2016  12:59 am

      Wow! Did know that they simply used Helvetica. You can count on no name to keep it simple.

    2. Ryo Wazza says:
      Jun 30th, 2018  2:39 pm

      That yellow though …

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