An independent archive of typography.
Topics
Formats
Typefaces

No Name / Sans Nom products

Photo(s) by Joe Clark. Imported from Flickr on Sep 6, 2013. Artwork published in .
No Name / Sans Nom products 1
Source: www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.

Box Vox:

Loblaw’s “generic” No Name® brand, was launched in 1978, but not officially registered as a Canadian trademark until 1985. One of the most well-known generic brands, its distinctive yellow and black packaging was originally designed by Don Watts.

Wikipedia:

In keeping with the generic nature of the product line, the original No Name packaging showed no branding — only text with a basic product description and name, such as “freshly ground coffee” or “fabric softener,” on a solid background. Years later, a “No Name” registered trademark appeared. While other generic lines presented their packaging as black on white, Toronto designer Don Watt chose black, boldface text in a Helvetica font, all lower case, on a bright yellow background, as a means of attracting the attention of shoppers.

More in Joe Clark’s “generic” set and photos from a 2010 Don Watt exhibit.

See also Sainsbury’s.

No Name / Sans Nom products 2
Source: en.wikipedia.org Photo by Diclements via Wikipedia. License: CC BY-NC-SA.
No Name / Sans Nom products 3
Source: www.flickr.com Photo by “Light Collector” on Flickr. License: All Rights Reserved.
No Name / Sans Nom products 4
Source: www.beachpackagingdesign.com License: All Rights Reserved.
No Name / Sans Nom products 5
Source: www.charlottepantry.com License: All Rights Reserved.
No Name / Sans Nom products 6
Source: www.charlottepantry.com License: All Rights Reserved.
No Name / Sans Nom products 7
Source: www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
No Name / Sans Nom products 8
Source: www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
No Name / Sans Nom products 9
Source: www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
Old and new packaging from the No Name® product line.
Source: www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.

Old and new packaging from the No Name® product line.

No Name / Sans Nom products 11
Source: www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
No Name / Sans Nom products 12
Source: www.flickr.com Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.

Typefaces

  • Helvetica

Formats

Topics

Designers/Agencies

Artwork location

2 Comments on “No Name / Sans Nom products”

  1. Wow! Did know that they simply used Helvetica. You can count on no name to keep it simple.

  2. That yellow though …

Post a comment