Pressed

From The Brand Identity:

For more than a decade, Pressed have been one of the leading brands for cold-pressed juices in the United States. Collaborating with NYC-based creative studio High Tide, the company sought a new look to unite their visual identity and public-facing voice with the expertise they have in the field. […] Making up the comprehensive system at the core of the identity, the typefaces in question bring a pragmatic balance of history and originality to the brand. “We chose the neo-grotesque Regola Neue by Formula Type in a variety of weights,” Miller tells, “we liked how it felt very contemporary and sturdy for optimal usage across all their many brand touchpoints,” he adds, “everything from large in-store posters and environmental signage to their digital app and social media ads.” Regola’s modernity and functionality are balanced with Colophon Foundry’s characterful typeface Grenette. “It’s a serif typeface with a tonne of personality and warmth,” Miller concludes, “which we mainly utilised for sub-copy to bring in a warmer, slightly nostalgic feel to the brand.”