Labor, Kunstsammlung Nordrhein-Westfalen

Labor (read as laboratory in German) was a project at the Kunstsammlung Nordrhein-Westfalen in Dusseldorf that spanned between 2010 and 2016. The initiative gave a myriad of artists, including Olafur Eliasson and Thomas Struth, a long narrow exhibition space to interpret in their own way. To document the diversity of approaches and outcomes, we produced with the gallery a boxed series of publications that showcase each artist’s contribution. The proportions of the publication matched the narrow proportions of the exhibition space. Each cover was printed on a different pastel paper stock and featured an interpretive typographic composition relaying the artist’s title. We chose Neue Haas Unica for all copy, because of its neutral and somewhat clinical nature, a reference to the Laboratory.