Go Pho cook freshly made Vietnamese style dishes to order. This rebrand by Redefine Studio was inspired by Vietnamese street signs and shopfronts. Redefine write:
[…] our most common discovery was the use of Oswald Bruce Cooper’s Cooper Black. This guided our decisions early on and ultimately led us to New Spirit, a revival of Windsor, a typeface released in 1905 by Stephenson, Blake & Co. now reworked by Newlyn Type Foundry. New Spirit felt like a modern descendent of Cooper Black and gave us the perfect foundation for an iconic visual identity.