Volksbühne Berlin poster campaign
The “People’s Theatre” bombs Berlin with blackletter.
Contributed by Florian Hardwig on Sep 18th, 2013. Artwork published in
10 Comments on “Volksbühne Berlin poster campaign”
Very interesting article, thanks! I noticed these posters just yesterday when walking through Berlin, and I must say they certainly make an impression, especially when grouped together. The Volksbühne is far away from being suspected of being right-wing, so I found the posters thought-provoking rather than provocative. Plus visually striking, so pretty much anything you could ask for in a poster design.
As Teresa says I also find this ads as thought-provoking, rather than provocative. I really liked Volksbühne advertising strategy and the way they use the fonts. I’d like to read more of this. (You promised a follow up. Where is it!?)
Jerónimo, sorry for letting you wait! I just posted two additions: One is about the flyers and leaflets, and one about the season magazine. In the latter, I comment on the neglected s-rules.
Florian, I’m glad to visit FiU again and see that you have already posted the promised follow ups.
Though I’m about to read them yet, I know I’m gonna enjoy some great articles!
Die richtige Verwendung von Lang- und Schluss-s und die Verwendung von Ligaturen bleiben allerdings auf der Strecke … Erstaunlich, wenn man bedenkt, dass hier ein professionelles Designstudio am Werke war. Schade um die ansonsten interessante Kampagnen-Idee.
Lieber Bernhard, es freut mich, hier von Dir zu hören. Auf die missachteten Regeln gehe ich in dem Nachtrag zum Spielzeitheft näher ein. Schöne Grüße nach Braunschweig!
hi, i found this article so interesting, although it is from a while ago. I love the volksbühne berlin poster campaign and was wondering if you know, if it is at all possible to purchase posters of past ad campaigns? i am learning calligraphy right now and really fascinated by fraktur/ tannenberg fonts. any help would be appreciated, thank you!
the 2016/2017 season was the last one with Frank Castorf as the Volksbühne’s artistic director. This also brought an end to LSD’s identity and the posters in blackletter. The new identity, if you want to call it that, uses Arial, of all things.
I’m not aware of an official sales channel where you could purchase posters of past campaigns. Maybe eBay? You can find more info about the various fonts incl. links to ads, specimens, and vendors on the respective typeface pages, see e.g. Tannenberg.
Related: Dan Reynolds recently shared images of a lettering model “presumably made by the Deutsche Reichsbahn (the national German train organisation) in 1935, in order to tell sign-makers what the lettering on signs for trains stations should look like.”
However, I doubt that this sign painter’s model of simplified textura is really useful or suitable for calligraphy exercises. I’d rather recommend you get your hands on a copy of Rudolf Koch’s writing manual Das Schreiben als Kunstfertigkeit.
Hi Florian, thank you so so much for your reply, found the Reichsbahn lettering model interesting and will definitely look for Rudolf Koch’s manual. It’s unfortunate that blackletter is associated with national socialism, but objectively speaking I just love this typeface – it was the first thing I noticed when I was travelling in Berlin for the first time, you don’t see stuff like this in Canada… thanks again for the interesting article!