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San Francisco sidewalk street name plaques

Contributed by Ben Zotto on Jun 2nd, 2022. Artwork published in
circa 1970
.
San Francisco sidewalk street name plaques 1
Petra Marar. License: All Rights Reserved.

Sidewalk street name marker plaques, Market Street in San Francisco. These were likely installed in the very early 1970s, as part of the re-covering of Market Street following the construction of subways underneath it.

The all-caps lettering appears to use Chelmsford, a copy of Optima that’s distinguished by the stroke extension at the top of A. According to Mark Simonson, it was “produced by Addressograph-Multigraph (AM) in the seventies for their phototypesetting machines.”

San Francisco sidewalk street name plaques 2
Petra Marar. License: All Rights Reserved.
San Francisco sidewalk street name plaques 3
Petra Marar. License: All Rights Reserved.

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  • Chelmsford

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