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Big C Charters

Contributed by Mucho on Jun 16th, 2022. Artwork published in
June 2022
.
    Big C Charters 1
    Source: wearemucho.com Mucho. License: All Rights Reserved.

    Big C Charters is the premier charters service in the San Francisco Bay Area offering hands-on fishing trips and excursions. Founded by 6′8″ former professional basketball player Christian Cavanaugh, Big C gets its name from the big man himself and his local reputation for the biggest catches.

    With a growing fanbase and fleet, Mucho was commissioned to rebrand the charters for its expanding business and audiences — the resulting visual identity consisting of a new logo, color palette, bespoke typeface, photography and brand collateral.

    The name Big C Charters presented an opportunity to create an iconic logo — an unforgettably tall, hooked C.

    Alongside the Big C symbol, a display typeface, Big C Sans, was developed for the brand. It is supported by Founders Grotesk for text.

    Inspired by the vernacular of charters, the custom typeface extends the language of symbol. It features elongated letterforms with characteristic fishing hook/wave-like terminals that fuse antiquities of early san-serif lettering with a contemporary typeface. Its usage makes for a high impact, boutique look that is recognizably ‘Big C’.

    See the whole case study at Mucho.

    Big C Charters 2
    Source: wearemucho.com Mucho. License: All Rights Reserved.
    Big C Charters 3
    Source: wearemucho.com Mucho. License: All Rights Reserved.
    Big C Charters 4
    Source: www.bigcscharters.com License: All Rights Reserved.
    Big C Charters 5
    Source: wearemucho.com Mucho. License: All Rights Reserved.
    Big C Charters 6
    Source: wearemucho.com Mucho. License: All Rights Reserved.
    Big C Charters 7
    Source: wearemucho.com Mucho. License: All Rights Reserved.
    Big C Charters 8
    Source: wearemucho.com Mucho. License: All Rights Reserved.
    Big C Charters 9
    Source: wearemucho.com Mucho. License: All Rights Reserved.
    Big C Charters 10
    Source: wearemucho.com Mucho. License: All Rights Reserved.
    Big C Charters 11
    Source: wearemucho.com Mucho. License: All Rights Reserved.
    Big C Charters 12
    Source: wearemucho.com Mucho. License: All Rights Reserved.
    Big C Charters 13
    Source: wearemucho.com Mucho. License: All Rights Reserved.

    Typefaces

    • Founders Grotesk
    • Big C Sans

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