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Lokal Beer

Contributed by Philipp Zurmöhle on Jun 20th, 2022. Artwork published in
September 2019
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    Lokal Beer 1
    Source: transatlantika.co Transatlantika Brand Design. License: All Rights Reserved.

    Transatlantika designed the graphic identity, packaging and logo design for Lokal Beer from Ottawa, Canada.

    Lokal Beer is focused on brewing and celebrating traditional German style beers, using fresh (lokal) ingredients. Their first city-themed beer is a classic Düsseldorf Altbier. The river running through the city – in this case the Rhine in Düsseldorf – is shown on the can in a simplified way. Inspired by the brand name the design draws from simple and bold map graphics and is referring to typical German informational ​“Autobahn” aesthetics.

    The logo symbol combines the two L’s from the name while pointing backward to brewing tradition and forward to brewing innovation. At the same time it marks the spot of the featured location. The colours draw from Düsseldorf’s crest colors underlining the heritage of the beer style.

    While being very clean and straight-forward the chosen typeface ​GT Haptik has interesting characteristics.

    Lokal Beer 2
    Source: transatlantika.co Transatlantika Brand Design. License: All Rights Reserved.
    Lokal Beer 3
    Source: transatlantika.co Transatlantika Brand Design. License: All Rights Reserved.
    Lokal Beer 4
    Source: transatlantika.co Transatlantika Brand Design. License: All Rights Reserved.
    Lokal Beer 5
    Source: transatlantika.co Transatlantika Brand Design. License: All Rights Reserved.

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    • GT Haptik

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