8 Represent website
8 Represent is the joint website of a bunch of individuals working in various areas of the creative industries. They are mainly based in Paris, France, and they encompass photographers, art directors, filmmakers, sound, light and set designers, as much as a stylist and a multidisciplinary studio.
The website was designed by Léna Araguas and Alaric Garnier. The landing page features a big, fat eight and gives an insight in the shared philosphy that brought the artists together. Resize your browser window and you will see the first visual delight: the eight adapts and always fills the screen to the max. The following page gives an overview of the artists and their working fields and shows their latest projects. Further down the structure of the site you can focus on each of the artists and gather more information about their work and biography.
As of August 2022, the website is some sort of sneak preview for a typeface yet to be released. It is Big Daily Mono, a future member of the Big Daily family. Big Daily is the fruit of a collaboration of the aforementioned Alaric Garnier with Production Type. The key idea behind this typeface is to pick up on the special qualities of type designed for small-size newspaper copy and to give it a twist that will make it appealing for the on-screen applications of our days.
The custom drawn numeral 8 adapts to the width of the viewport.
Visit the website to see the simple yet clever hover effect, with menu items changing to all caps. Since the typeface is monospaced, this doesn’t cause any text reflow.
