Bubble Gum Blockshadow in early use for a late release by The Lively Ones, an instrumental surf band from Southern California that’s probably best known for their 1963 songs “Goofy Foot” and of course for “Surf Rider”, AKA the Pulp Fiction theme.
The chubby softie was drawn by Dave West for Photo-Lettering. One style, Bubble Gum Benday, was shown in their Alphabet Yearbook 1967. Two styles including the Blockshadow were digitized in 2011 by Jess Collins for House Industries. She may have added the previously unavailable lowercase.
The liner notes on the back read:
Never before has any dance or music trend created so much attention for both dancers and musicians as the BUGALU. It is a Happening. The dancer and musician come into a new realm of consciousness and freedom that brings alive individual expression. As individuals, we all seek individuality in our expression instead of likeness to others. That is where the BUGALU is at: A musical form that extends beyond the areas of music and dance to a total social consciousness. ❑ There is life and feeling, commonly called soul, on these tracks. THE LIVELY ONES have done something unique that represents an evolution out of contemporary sounds. A combination of rhythm and blues soul-rock, that has already caused quite a stir among listening and dancing audiences. ❑ And there is much, much, more to come from the BUGALU movement…❑ Stuart Arrow.