Among the bestseller Italian dictionary for children aged 8–13, Devoto Oli Junior’s rebranding included a new logo, a colourful, customizable cover, new typography, a responsive web app and a bunch of playful stickers to enjoy.
The purpose was to make the dictionary an enjoyable and easy-to-use tool closer to the language of its young users. So we created a playful visual design and a meta-language made of letters, symbols and emoticons in full colour to improve its usability.
Simplicity and playfulness are at the core of the project.
From the logo design, with its acronym DJ featuring a smiley, to the use of colours, from the custom icons that highlight special sections to the set of stickers beautifully illustrated by Nice Shit Studio.
Designed from the alphabetical glyphs, the stickers are now friendly emoticons that children can use to make each volume unique.
Headwords in colour, a complete alphabet on every page, and a set of illustrated icons highlighting special sections of the volume help children develop their vocabulary and understanding.
Alongside this friendly tool, we designed the go-to-website and its responsive web app.