Leigh Folk Festival 2022
For their 30th anniversary edition, the Leigh Folk Festival (UK) unveiled a new identity. The new logo features Luke Prowse’s NaN Fiasco and a pictogram of a seagull, the infamous trash-eater festival’s favourite animal.
But it’s becoming even more interesting in the festival communication when a few letters of Fiasco Bold are randomly replaced by their counterparts in Mark Caneso’s Campaign Slab. NaN Fiasco is already an accident-driven typeface packed with consistently designed inconsistencies so this could almost go unnoticed at first if not for the massive serifs of Campaign Slab. This original twist doubles down on the already playful NaN Fiasco and leaves no doubt regarding the benevolent spirit this festival lives in.
Jonny Pinhorn’s Poppins, in its Light weight, serves as a contrast conveyor and is used for secondary information and longer texts, on printed and digital material.
