Lucky Peach is a quarterly journal of food and writing. Each issue focuses on a single theme, and explores that theme through essays, art, photography, and recipes. The Summer 2013 issue on “Gender” has two covers, one for women and one for men. As the editors put it, “It’s a double issue, printed upside-down and right-side up: half men, half women, middle is sex”.
The women’s cover gets ITC Tiffanywith all its buxom, curvaceous ornamentation, and the men’s gets Ebisu, a clumsy geometric sans, which is an appropriate stereotype, I guess, given the mag’s tongue-in-cheek demeanor. The amusing “Nachos Libre” recipe by the magazine’s art director Walter Green featured on their blog today adds Proxima Nova Extra Condensed.
The Lucky Peach logo was lettered by Brian McMullen, a writer and artist who is also an art director at McSweeney’s publishing.