In 2014, Baldinger•Vu-Huu designed the visual identity of the Frac Île-de-France, a regional contemporary art fund, spread over three locations. The multi-site aspect of the Frac was one of the main issues. The arrows evoke the different exhibition places and the notion of off-field when they adapt to the limits of a format. For this identity, Baldinger•Vu-Huu worked with BVH Eiffel, which is the Frac’s typeface until now. Since 2014, the Frac identity has been featured in various media and applications: from website and signage to exhibitions, posters, flyers, exhibition books and so on.
