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TRÜF

Contributed by Stephen Coles on Sep 18th, 2013.
    truf_fullsetgood.jpg
    Source: http://trufcreative.com License: All Rights Reserved.

    “After years of designing better brands for everyone else, we felt it was time to better our own. Moving away from the textured, Russian Constructivist-look and more towards the Swiss, we distilled our identity down to its purest form: der Umlaut. Circles, dots and the Ü motif reconfigure into interlocking and repeat patterns creating a set of unique business and greeting card designs. Electric bolts echo the magnetic philosophy behind our Brand Attraction process. The full system reflects our flexible design aesthetic. We partnered with JMX2 to build a site that’s responsive, making it a true fit for any size screen.” — TRÜF

    The logo appears match the umlaut from Interstate Condensed Black. All other type is Neuzeit Grotesk.

    truf_cardsfullsetclose.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_redblackstack.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_redcards.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_blackcards.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_4icons.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_greetingstack.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_greetcardrows.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_cardsetup.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_laptop2_988.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_ipad2_988.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_iphone2_988.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf_holiday2_988.jpg
    Source: http://trufcreative.com License: All Rights Reserved.
    truf-logo.png
    Source: http://trufcreative.com License: All Rights Reserved.

    Typefaces

    • Neuzeit Grotesk
    • Interstate

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