Waterman branding
Contemporary European dining in the heart of the bustling, cobbled streets of Belfast’s Cathedral Quarter.
Belfast’s Hill Street, a vibrant area full of bars, restaurants, and creative studios, was once a cultural hub for makers and craftsmen. The Grade B building was suitably named ‘Waterman House’ to reflect the River Farset that once flowed perpendicular to Hill Street; a transport waterway that allowed produce and equipment to reach the narrow, winding streets.
This layered history of the area, combined with a no-frill attitude and a classic European fare ignited a subtle, contemporary branding direction for Crown Creative. A nod to both the building’s name and the movement of water was implemented through organic, custom detailing in the form of the Waterman’s signature W in the wordmark (based on FS Siena) and a colour splash of blue. A combination of FS Siena and Monotype Baskerville is used in the menus and drinks list to reflect the minimalistic, fine dining interiors created by chef and owner Niall McKenna and his team.
Through an amalgamation of these concepts, Crown has achieved an understated yet confident branding package that suitably reflects the long-standing, upmarket milieu Niall has constructed over the course of his long career.
