Brand identity for Quidax, a cryptocurrency exchange company.
Mabry was chosen by the in-house design team for the visual identity of Quidax. The choice of Mabry is largely influenced by the personality of the brand. It works to maintain consistency, create clarity, and provide equity to the brand as a global leader in the cryptocurrency space. The font is applied on every touchpoint of the brand ranging from the application to the website and marketing materials etc.
Founded in 2018, Quidax makes it easy for individuals and businesses to buy and sell cryptocurrency using their local currency. They also enable fin-techs to provide cryptocurrency-related services to their customers through Quidax API thereby making it possible for your customers to buy, sell, send, receive or store crypto.