Art direction for Placement Perfumes, an independent perfume studio from Singapore. Creation of the logo and global identity, brand photography and web design.
Placement Perfumes creates immersive fine fragrances that will traverse through space and time with you. Over seven years of autodidactic fragrance design experience infuses their work with a distinctive voice that simultaneously reveres and obverts established perfume wisdom.
The name Placement was chosen to underscore the reality of each perfume as not just an experiential vapour but a tangible, purposeful object – of art, design, and beauty, contained within its own set of coordinates. A favorite perfume has a place in your heart, in your regimen, and deeper in your subconscious than you might imagine.
For the logo, I used the font Sometimes Times by Boulevard LAB. It is a timeless serif integrating contemporary aesthetics to classic form. Inspired by individualistic old-style serifs and mid ’90s culture. Sometimes Times works perfectly in big and medium sizes while still holding legibility in smaller sizes. The use of both regular and italic fonts emphasizes the aspect of freshness.
For the perfume scents title, I used Byrd by Good Type Foundry. It is chunky, happy and a bit retro, rounded sans serif typeface. I paired it with Simula Book by Sharp Type, a very simple and legible typeface for smaller texts.