SSPROCKETT website
In 2022, I began my own digital design practice focused on craft, conscience, and play. I had previously worked for Airbnb, Apple, Google, and Meta and was ready to build on experiences innovating products at scale. This announcement site showcases my sixteen years of work and writings. It also features projects like Futureproof, a graduate speculative design class, and Unspeakable Vice, a tour of queer North Beach one hundred years before the Castro.
The studio brand uses a combination of GT Alpina, for its quirky but academic tones, and ABC Social, for its clarity and authority. Both faces have a wide range of weights, making their use flexible. ABC Social’s variable properties afford animations like the Robert Heinlein quote on the landing page.
