Les Vinificateurs

They know the future is custom-label wines. As we do. They contribute to building stronger relationships with their customers. And they stand out – which translates into more customers. So, they entrusted us with the design.

They wanted to focus on the craftsmanship of the wine, and in second place, the data. The goal was to create an artisan look, to represent their winegrower’s authenticity. We used Founders Grotesk Condensed, a contemporary grotesk revival. And we created handmade lettering. We did another one for the cork that reads “place à la dégustation!” – which means “time for tasting!”

As for the data information, first, take a look at the label. Do you see those lines dividing the space? Those blocks represent the percentage of the subscriber’s results. For the overall result, the 100% Organic Cuvée has a tougher look because the Bel Âge is more premium. We chose a blue label color with a golden stamping finish to appear more elegant without losing the artisan vibe.

They care for their customers. They try new things and experiment. They work with technology to offer innovative products. And on top of that, they do it in a responsible and environmental-friendly way.

The client, Le Petit Ballon, makes wines easy to understand and consume. Like many people, they found themselves incapable of discerning one good wine from another. And if someone tried to delve into the wine industry knowledge, they often would bump into a restrictive and expensive world. They found many ways to innovate and transform this field, in a sustainable way. And one of them is Les Vinificateurs. Les Vinificateurs are wines made from a quiz sent to their subscribers. In 2021 they sent a quiz to subscribers and used six entry points from all their data to create the wines: powerfulness, spiciness, fruitiness, complexity, oak, and tannin.